AI Insights · Timothy · October 2024
Top 5 Drawing & Coloring Apps on iOS in Oceania, Q3 2024
Explore the performance of the leading drawing and coloring apps on iOS in Oceania during Q3 2024, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2024, the Drawing & Coloring app category on iOS in Oceania showcased some intriguing trends, with Color Pop AI - Coloring Book, Zen Color - Color By Number, Color by Number:Coloring Games, Phone Case DIY, and Happy Color by Numbers Game leading the pack. Here's a closer look at their performance.
Color Pop AI - Coloring Book from MWM saw a steady increase in weekly revenue, peaking at approximately $5.4K towards the end of September. Weekly downloads fluctuated but peaked at around 5.2K in early September. The app maintained a healthy number of weekly active users, starting with about 10K and growing to nearly 11.7K by the end of the quarter.
Zen Color - Color By Number by Oakever Games experienced modest revenue growth, reaching a high of about $504 in the final week of September. Downloads peaked mid-July at 4.4K and saw another rise to 3.6K by the end of the quarter. The active user base grew steadily, ending the quarter with approximately 25.6K users.
Color by Number:Coloring Games from Wildlife Studios showed a decline in revenue, starting from $5.4K at the beginning of the quarter and tapering off to around $4K by the end. Downloads initially dropped but saw a significant increase to 5.3K in the last week of September. Active users followed a similar trend, dipping mid-quarter but recovering to over 20.8K by quarter's end.
Phone Case DIY by Crazy Labs had minimal revenue impact during the quarter. The app's downloads started at 3K, decreasing mid-quarter before climbing to a peak of 6.8K at the end of September. Active users mirrored this trend, rising from around 12.4K to 18.9K over the quarter.
Happy Color by Numbers Game from X-Flow maintained a consistent revenue stream, with a slight increase to $368 by the end of September. Downloads varied, with a peak of 3.6K in mid-July, stabilizing around 3K towards the quarter's close. The active user count remained robust, fluctuating slightly but ending with over 29K users.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the Drawing & Coloring app market in Oceania. For more detailed analytics and trends, further exploration on Sensor Tower is recommended.